As I’m embarking on the exciting journey with ME-WE STUDIO, I’ve yet to have case studies to share. But I can offer words from some former colleagues, for which I’m grateful and which I hope can attest to my expertise and dedication.
Merel is an asset to any product or brand in the EMEA market. She has a multicultural background with a true understanding of many cultures, an excellent knowledge of the different market places within EMEA, and strong experience marketing a non-European brand (Calvin Klein, Havaianas) in EMEA. In addition, she is exceptional with people, and has a good mix of creative ideas, proposals and a growth mindset. In short, a true pleasure to work with.
Former CEO at Havaianas
Merel has the compelling combination of being super creative whilst possessing a strong business acumen, always strategically linking a broad vision to bottom line impact. With her high energy, cultural agility and empathy, Merel consistently brings out the best in people.
President at Calvin Klein Europe
Merel possesses all of the skills to drive modern marketing, but she also brings an intangible not easily found: Passion. Passion for brands. Passion for people. Passion for projects. Passion for success.
CMO at American Eagle Outfitters Inc
Interacting professionally with Merel is all about inspiration, efficacy and teamwork. She has a tremendous capacity to absorb market facts and data, and transform them into practical strategic plans. The human touch that Merel puts into everything she does makes every project with her exciting and effortless.
Former President at Havaianas EMEA
"Talk your talk, walk your walk, dance your dance, speak your truth, and be yourself": that is Merel in a quote. She has a unique ability to make things happen. And it is always done with an even more unique team spirit, ensuring that everyone is on board and that goals are achieved. Her experience in both sales and creative makes her able to understand both sides and find exactly the right path. She is powerful and elegant in her appearance, makes people smile and always delivers.
Owner Less Worries / Lindeblad & Wendin AB
Merel is a rare business leader who brings magic and logic across organisations to deliver transformational value. But, most impressively, she clearly has genuine care for, and understanding of, people. I had the privilege of working under her leadership for 7 years and she was a true mentor to me.
Senior Marketing Manager at Ralph Lauren EMEA
I had the privilege of working alongside Merel at K-Swiss Global Brands and at Havaianas EMEA. She is professional, reliable, strategically strong and a born leader. She is straightforward, with an open mindset and a very pleasant personality. It was a pleasure to work with her and I really hope our paths cross again in the future!
Co-Owner JANZEN Home & Body Lifestyle
Merel has been a guiding light in my marketing career journey for more than 13 years, spanning two amazing brands: Calvin Klein and Havaianas. More than an exceptional mentor, her passion, her vision, the way she fosters exceptional team culture and her ability to empower people is a constant source of inspiration for me and has left an indelible mark on my professional growth.
Brand Director EMEA at Havaianas